An independent gift shop located in York. Specialising in officially licensed Harry Potter merchandise, suitable for the discerning witch or wizard.
Work: Logo, branding, signage and merchandise
The concept: Logo designed to evoke a sense of magic and wonder, hinting at Harry Potter inspired merchandise without directly referencing any copyrighted material. The gold and black palette adds a mystical feel and the serif typography gives the impression of an old spell book. To accommodate different applications and sizes, various versions of the logo have been created. One of the main challenges was crafting a cohesive and refined design for a shop name of considerable length, ensuring it remained legible and visually enchanting.
