The CYC Health Trainers aim to help York residents lead happier, healthier lives by providing advice and encouraging positive lifestyles.
Work: Campaign concept and communications design, including illustrations and animations.
The concept: Staying true to the established CYC branding whilst introducing playful typography and hand-drawn illustrations to make the messaging more engaging and approachable. These playful design elements help capture attention and add a personal, human touch that enhances the overall communication.
